In July 2001, as a co-founder, he established Beijing Hetang Media. Focused on brand marketing and communication in the financial industry, he has accumulated deep service experience and professional insights in public funds, securities, insurance, banking, and internet finance sectors. With exceptional service capabilities, Hetang Media has secured a significant share in the financial brand communication market and gained wide industry acclaim.
During his tenure at Hetang Media Group, he led the full-process management and operation of multiple entrepreneurial incubation projects, successfully promoting the launch of innovative businesses such as database marketing, entertainment websites, product search, and consumer-sharing social platforms. Meanwhile, he established the personal financial service platform “Heyin Wealth Management” to further expand business boundaries. Later, he founded the mobile finance platform “Zhangcai” and served as the legal representative and general manager of Beijing Zhangcai Information Service Co., Ltd., continuously exploring new paths in financial technology.
In 2017, he led the team to enter the insurance technology track by founding Beijing Zhizunbao Symbiosis Technology Co., Ltd. Relying on an insurance technology platform, the company vigorously developed insurance installment business. Through innovative models and refined operations, the “Bao Fenqi” brand was built into an industry leader in 2019, achieving dual breakthroughs in market share and brand influence.
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